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George Zimmermann, new Vice President for Travel Michigan, announced at the MGCOA meeting this past Tuesday, that GolfSwitch, a division of Spectrum Golf, Inc., has signed a license agreement with the Michigan Economic Development Corporation (MEDC). MEDC houses Travel Michigan - the State of Michigan's official agency for the promotion of tourism. As part of this agreement, GolfSwitch's Internet booking engine, WebPro, will be integrated into http://travel.michigan.org so that Michigan golfers may make tee times online.

"As Michigan continues to move up the ranks among the top golf destinations in the country, we need to meet the challenge of offering the best service possible to golfers selecting Michigan as their golf destination," said Zimmermann. "With GolfSwitch, we provide the ability to book tee times online at multiple courses and receive electronic confirmation of their reservations immediately."

According to GolfSwitch data, 38,075 rounds of golf were booked last year using the GolfSwitch Network in Michigan.

Robert Chiti, GolfSwitch General Manager, commented, "We've been investing heavily in Michigan this year, bringing new golf courses, hotels and marketing partners onto the GolfSwitch Network. Our goal is to replicate what we've done recently in places such as Scottsdale, Las Vegas, Hawaii and Sacramento, promoting Michigan as a golf destination to millions of golfers throughout North America."

GolfSwitch also announced that PGA Golf Club in Port St. Lucie, Florida has successfully integrated GolfSwitch PhonePro into their existing phone system to enhance customer service and increase revenue. With this revolutionary new phone system upgrade, callers are now able to book times, receive directions to the course and hear rates, 24 hours a day, 7 days a week.

"Managing the phones of a multi-course operation like PGA Golf Club is no easy task, especially first thing in the morning when our call volume is the heaviest," said Bill Cioffoletti, General Manager of PGA Golf Properties, Florida. "PhonePro allows us to offer an alternative way for callers to make tee times and helps free up our staff while still maintaining a high level of service."

PR releases from GolfSwitch Newsroom aided in the above article Curtis Sojka, (480) 429-7280 csojka@golfswitch.com


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